Best Swimwear Brands Uk

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Finding the perfect swimsuit can be more challenging than we sometimes care to admit. Many will agree that finding the ideal swimsuit is much more complicated than finding the perfect pair of jeans! Since you are much more naked in the swimsuit than you are in your jeans, it needs to fit right in all the right places for you to feel cute and confident while sunbathing and strutting on the beach or by the pool. 

To make your decision much easier, I have collected some of the best swimwear brands Uk and some of their best swimsuit pieces for summer 2023. 


If you have ever googled affordable swimsuits, chances are you have seen an ad for Cupshe and all the fantastic swimsuits they offer. Cupshe is a fast-fashion swimsuit brand that is extremely popular for offering affordable prices and some of the cutes statement swimsuits you have ever seen.

Cupshe got their start in June 2015 and, by June 2016, had over 1 million customers worldwide, which we can all admit is pretty impressive! Cupshe owes their popularity to their high-quality, cute, and beautiful designs and an affordable price tag that sells them out every time. 

Aside from the fact that Cupshe offers thousands of beautiful, trendy swimsuits in all different styles, they also come in sizes up to 4X, which is also very inclusive; everyone is guaranteed to find something they like and something that fits them well. In addition, some of the more popular pieces from Cupshe’s collection have thousands of reviews, which you can look at before deciding to see if other customers have liked the piece.

One piece of advice before going shopping at Cupshe is to always stick with the size chart. Sizing can be inconsistent across different swimsuit models, so sticking with the size chart is your best bet to make sure that the swimsuit fits. 


 1. CUPSHE Women’s One Piece Swimsuit Ruffled Lace Up Beach

RATING: 4.5 out of 5 stars

This unique swimsuit is made from 80% nylon and 20% elastane and offers tummy control and tie fastening. It comes with removable soft cups, ruffled details, and in many different patterns and colors. The swimsuit is modest enough while still being youthful, playful, and fun to wear, providing a lot of support for fun beach days and beach activities. 

CUPSHE Women's One Piece Swimsuit Ruffled Lace Up Beach

2. CUPSHE Women’s Bikini Swimsuit Floral Print

RATING:4.3 out of 5 stars

Made from 80% chinlon and 20 % spandex, this swimsuit is perfect if you want a bikini (to avoid those tan lines) but still want to be comfortable, given that the bottoms are high-wasted. This bikini has a lace-up closure that can be adjusted and features padded cups. 

CUPSHE Women's Bikini Swimsuit Floral Print

3. CUPSHE Women V Neck One Piece Swimsuit

RATING: 4.3 out of 5 stars

This swimsuit is the perfect option if you want to be comfortable but still sexy at the beach or at the pool. It features a very deep V-neck and comes in many colors to fit everyone’s taste and style. This piece is made from 80% chinlon and 20% spandex, offers tummy control, ruched details at the front, and padded cups for extra support. 

CUPSHE Women V Neck One Piece Swimsuit


Cocoship is a brand that is all about that vintage look and flattering style that is rare these days amongst all of the modern designs. And while the said modern designs definitely have their market and their buyers, there is also a market for those who want to stand out and look like they just jumped out of the 20th century. Here are some of the best, most stylish, and most beautiful Cocoship picks. 

1. COCOSHIP Retro Swimsuit Skirtini Swim dress

RATING: 4.1 out of 5 stars

This fantastic retro swimsuit is comfortable and supportive while being super cute and vintage-looking. It is made out of 82% nylon and 18% elastane, and it features a fastening drawstring that helps you tie it and make it well-fitting. 

This swimsuit provides full coverage, and it comes with shoulder straps and a keyhole front tie design that offers better chest support for the breast. It also comes with removable padding. 

COCOSHIP Retro Swimsuit Skirtini Swim dress

2. COCOSHIP Retro 50s Black High Waist Bikini Set

RATING: 4.3 out of 5stars

If you want to look and feel like Marilyn Monroe at the beach, this is the perfect swimsuit for you! This fantastic bikini set comes with a supportive and padded bikini top, as well as the super-high-waisted and tummy-condoling swimsuit bottoms that will accentuate your waist and make you look like a pin-up doll getting her tan on.

This swimsuit is made out of 82% nylon and 18% elastane, making it comfortable enough to swim in and tight enough to provide support and tummy control. The halter is adjustable, and the top can be tied at the front while the cups are slightly padded. 

COCOSHIP Retro 50s Black High Waist Bikini Set

3. COCOSHIP Vintage Sailor Pin-Up Swimsuit Swimdress

RATING: 4.4 out of 5

This swimsuit will make you stand out on the beach or the pool that is for sure! This adorable one-piece skirtini cover-up swim dress comes in many different colors and patterns, and everyone is guaranteed to find something that fits their taste and style.

Made out of a mix of polyester, spandex, and elastane, this swim dress is comfortable enough to swim in and sunbathe while being tight enough to be controlling and nice-fitting. The waist can be adjusted with the drawstring waist, and the neck can be adjusted with adjustable halter straps to provide full coverage. 

COCOSHIP Vintage Sailor Pin-Up Swimsuit Swimdress


Land’s end is a brand that prides itself on providing swimsuits for everyone and making all of its lines size-inclusive. They feature everything, from modest to sexy, from colorful to solid-colored, from bikini to once-piece… everyone is bound to find something from themselves and their fun day at the beach. Here are some of the best and most stylish picks from this brand. 

1. Lands’ End Chlorine Resistant Tummy Control One Shoulder Swimsuit

RATING: 5 out of 5 stars

This swimsuit (which comes in many sizes and colors) is made out of LYCRA Xtra Life spandex, which is the kind of spandex that can last up to ten times longer than swimsuits made with ordinary spandex. This means that this investment will last you many, many seasons. This swimsuit can also resist breakdown from chlorine, sunscreen, and sweat, and it features an adjustable one-shoulder strap for a stylish and modern look. 

 Lands' End Chlorine Resistant Tummy Control One Shoulder Swimsuit

2. Lands’ End Women’s Plus Size Chlorine Resistant Swimsuit 

RATING: 4.2 out of 5 stars

The plus-size swimsuit lives up to its name – and then some! It features a soft cup bra that provides support without being extra tight, a scoop neck and a scoop back, and pull-on fastening that allows you to adjust the suit according to your measurements and desires. 

This piece is made out of a chlorine-resistant nylon blend, which provides support and comfort at the same time, allowing you to have fun at the beach while being well-supported. Another huge plus is that this swimsuit is made with UPF 50 sun protection, which ensures that it will last many, many days in the sun. 

Lands' End Women's Plus Size Chlorine Resistant Swimsuit 

3. Lands’ End Long Square Neck Underwire Tankini Swimsuit 

RATING: 4.1 out of 5 stars

This modest tankini is designed with full coverage and comfort in mind. It is made from a high-quality nylon blend of 77% nylon and 23% LYCRA extra life spandex, with added sun protection that ensures the swimsuit looks brand new even after many uses. In addition, it comes with a supportive underwire bra that lifts and supports the chest and a chest pocket that offers removable soft-cup inserts. 

Lands' End Long Square Neck Underwire Tankini Swimsuit


Just like I have previously stated, picking the perfect swimsuit can be difficult, and you probably have a lot of questions. Here are some of the most commonly asked questions when it comes to picking the perfect swimsuit, all answered. 

Q: What is the best color swimsuit to wear?

The best colors to wear are the ones that will make you seem the tannest, so go for high-contrast colors such as neon colors, orange, yellow, and white. Of course, going with red or black is also a timeless choice that could never go wrong. And at the end of the day, going with your personal preference and something that makes you feel confident is always the best choice! 

Also Read: Six Pro Tips on How to Swim Faster in the Pool

Q: Is it better for a swimsuit to be tight or loose?

Generally speaking, your swimsuit should be tight enough to help minimize unwanted movement and contain your breasts while being loose enough for you to move around in and do all of the summer activities.

Q: What is the best bathing suit for a big belly?

If you want to hide your belly in your swimsuit, go for a belly that offers tummy control, in darker colors or with a colorful pattern.

Q: What bathing suit makes your waist look smaller?

Dark colors tend to be the most figure-flattering when it comes to creating an illusion of that hour-glass shape figure. However, going with a black or deep blue suit will create a solid silhouette. 

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